The murky world of Email copywriting

Writing email copy is an art form in its own right. You might imagine your words flying off into cyberspace with no idea what kind of reception they are going to receive. Like a gate-crasher at a company do, the wrong type of email is very lucky indeed if it gets to join the inbox […]

Want Effective Copy? Then Can The Cliches

Writing can sometimes feel like walking a tightrope. That’s because you have to strike just the right balance if you (and your reader) are going to make it right to the end. Too much punch and not enough thought and you’ll both end up trailing off along the way. No matter what you are writing […]

Meaningful Communication

Most modern companies know just how important communication is. Whether it’s with clients, potential customers or staff, many will spend lots of time and money writing to customers, issuing statements and publishing newsletters. If they have a good marketing plan in operation, they will also be active on Facebook and have an army of followers […]

More Common Errors

Once you start thinking about common writing mistakes, it’s hard to stop and my last post got a lot of you thinking. Here are a few more easily made blunders to look out for when you are writing. Remember, if all you can see is a page full of mistakes, it’s time to take a […]

Common Errors To Avoid

Sticking to the rules can be hard work. Grammar, spelling and structure all play a part in writing but if you don’t bend rules sometimes, your writing can look a little straight laced. That said, there are a few mistakes you will always want to avoid. Here are just a few whoppers to look out […]

The Secret to Press Releases

Everyone loves a press release. By their very nature they are designed to make life simpler for everyone involved. That’s if they are created correctly. All too often, the most basic and essential information is left out of press releases because people try to cover too many areas.

A Few Editing Tips

Editing is sometimes a tough gig. You have to be in the right frame of mind to tackle heaps of words and have the confidence to cut where it is needed most. So here are a few little tips to help you on your way to editing success…

Five Ways To Improve Your Writing

There are many reasons why people tap on keyboards (or put pen to paper if they’re feeling nostalgic). Some love it – some hate it. But no matter what your reason for writing, there are ways to make it easier on yourself and your reader. 1. Get the basics right. So often, spelling and basic […]

Email Campaigns

Reaching potential or current customers through the use of email is nothing new. Not only can it help to develop a professional relationship between your company and your clients, it can also lead to more business. Writing emails to clients can be tricky. You want the subject matter to be interesting and instil a sense […]

Efficient Editing

Editing is a skill. Anyone can hack away at a piece of writing to cut it down to size, but editing it properly will make all the difference. All to often, people cut from the bottom. It’s quick to do, and if the piece has been written well, it shouldn’t affect the flow. But reading […]

« Previous PageNext Page »

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]