How To Pitch

  Knowing how to sell a story is a skill every writer needs to learn. For no matter how good your prose is, if you can’t pitch, you can’t earn. Whether you are trying to gain exposure in newspapers, a regular blogging spot on a website or promoting potential stories for the in-house magazine, you […]

Headline Blunders

Sometimes headlines grab attention for all the wrong reasons. No matter what medium you’re writing for, your headline needs to be subject specific, eye-catching and enticing. But if you don’t tread carefully and it give it your full attention, things can go horribly wrong…  

Quick Tips For Effective Web Copy

  Want your web copy to stand out from the crowd? Then it’s time to make your words work harder. For no matter how good a website looks, it’s the content which drives people to visit. For some even the thought of writing web copy is enough to bring on a cold sweat. But by […]

Why Style Books Still Matter

Style Books have always played an important role in publishing. Among the mass media, newspapers and magazines in particular constantly rely on a uniform style. The world ‘Style’ is even derived from the Latin for ‘pen’ and in a way, it’s an attempt to impose a little bit of order to what can be a […]

Brief Benefits

As a copywriter and a journalist, part of my job is to make things easier to understand. When you’re drowning in a sea of words and phrases, it can be hard to tell what’s the best way to proceed. Calling in the cavalry is always going to help you sort out your wordy nightmares but […]

There’s No Secret To Great Web Copy

Web copy is sometimes viewed as a toxic mix between science and art. Take a complicated equation, chuck some buzz words at it, then hope for the best – et voila!

Do Style Sheets Work?

Nearly every publication has it’s own style sheet – their own personal editorial  bible they can rely on during any wordy crisis. Copywriters too tend to have their own set of style rules which can help them through any tough assignment. Of the many charms style sheets offer, its their ability to reassure which is […]

Where Do You Find Your Inspiration?

Writer’s block. When your keyboard falls silent, it’s a sure sign you’re in need of some revitalising inspiration. Falling victim to the dreaded block can be the death knell of interesting copy. But nearly every writer has a place where they go to rejuvenate their scribbling senses.

The Art of the In-House Mag

In-house magazines are now big news. Wherever you look, companies are seeing the benefits of generating their own eye-catching content. From supermarkets and boutique shops to insurance firms and charities, own-brand mags are all the rage. So what’s the secret to a great lifestyle read?

Is Your content past its ‘Sell By’ date?

Generating great content is no easy task. Any amount of blood, sweat and tears can go into newsletters, brochures and web pages to make success a certainty. Then once it’s there in black and white, it can be tempting to leave it as it is for as long as possible. The age-old ‘if it ain’t […]

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Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]