My Top Writing Hates

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Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]

Interviewing Tricky People

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Ask any writer how they research a topic and interviews will surely come top of the list. A primary source of information, they are a valuable journalistic tool which can add depth, interest and colour to any piece of writing. But good interviews don’t happen by magic. It takes a lot of preparation to ensure […]

How To Write A Case Study

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Case Studies and their posh cousins Testimonials seem to have lost much of their street cred of late. Perhaps that’s because, being the delicate flowers they are, they can have more than an air of desperation about them. Usually found lurking at the fringes of  a brochure or in specially created pages on a website […]

Timing is Everything

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After weeks of serious research and groundbreaking experiments I can finally reveal I have invented my very own time machine. By day I may be a humble writer but by night I am Lady Time herself. For the last time I peeked over the desk it was August and now Mr November is heading this […]

Developing Your Writing Voice

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Writing has so many different meanings. For some it’s purely functional. A means to an end, where all that really matters are the facts and figures. Others take a more arty approach. Appreciating the words used and the way the writer uses them. Funny thing is though, is that writing tends to be shrouded in mystery. […]

Newletter Content Ideas

Newsletters and company magazines are a great communication tool. No matter what way you look at at, they can help raise your company profile and ultimately gain more business. Online or in print, they project your company image to staff, customers and potential clients. Coming up with fresh, interesting copy week after week, month after […]

Keeping things up-to-date

The world of websites changes quickly and regular readers will notice the Copybreak blog has had a bit of revamp. Not that there was anything wrong with the old way of doing things – just that every now and then a timely re-vamp can work wonders on any website. Far too many businesses go with […]

Improve Your Writing

  Everyone has a book in them, so the saying goes, but putting pen to paper can be a scary experience. I’ve touched on how to improve writing skills before (Five Ways to Improve Your Writing) but it’s such a big topic that its well worth revisiting. Getting Started Staring at a blank piece of […]

Making the News Relevant

Being in charge of your company website, blog or newsletter can be a great job. But as Uncle Ben would say ‘with great power comes great responsibility’. Getting started… Coming up with good ideas at the concept stage usually isn’t a problem. If you’re lucky enough to have a team of people helping you it […]

‘News In Brief’ is not just for tabloids

  Ask anyone if they’ve heard of ‘News in Brief’ and chances are you’ll get a raunchy answer. For ever since the phrase was hijacked by The Sun newspaper years ago, it’s originally meaning has been gradually forgotten. While it’s fair to say the future of The Sun itself now looks a little rocky, it’s […]

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Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]