How To Write A Case Study


Case Studies and their posh cousins Testimonials seem to have lost much of their street cred of late. Perhaps that’s because, being the delicate flowers they are, they can have more than an air of desperation about them. Usually found lurking at the fringes of  a brochure or in specially created pages on a website […]

Developing Your Writing Voice


Writing has so many different meanings. For some it’s purely functional. A means to an end, where all that really matters are the facts and figures. Others take a more arty approach. Appreciating the words used and the way the writer uses them. Funny thing is though, is that writing tends to be shrouded in mystery. […]

Keywords – Some Common Mistakes

Keywords get a bad press. Some people wake up in a cold sweat thinking about them, others don’t know they even exist. But for all the myth and mystery which surround them, keywords don’t have to be complicated. They just need to fit in with the right wordy crowd and every bit of copy will […]

Keeping things up-to-date

The world of websites changes quickly and regular readers will notice the Copybreak blog has had a bit of revamp. Not that there was anything wrong with the old way of doing things – just that every now and then a timely re-vamp can work wonders on any website. Far too many businesses go with […]

Ghost Blogging

  Running a blog takes time and many companies employ the skills of a Ghost Blogger. This is where a writer can take charge of both the content and management of a blog on behalf of a company or individual. Ghost Blog Benefits The benefits are plain to see. If you are too busy to […]

Making the News Relevant

Being in charge of your company website, blog or newsletter can be a great job. But as Uncle Ben would say ‘with great power comes great responsibility’. Getting started… Coming up with good ideas at the concept stage usually isn’t a problem. If you’re lucky enough to have a team of people helping you it […]

How To Pitch

  Knowing how to sell a story is a skill every writer needs to learn. For no matter how good your prose is, if you can’t pitch, you can’t earn. Whether you are trying to gain exposure in newspapers, a regular blogging spot on a website or promoting potential stories for the in-house magazine, you […]

The Future of Print

  Thirty years ago a newspaper was considered a daily essential. Poured over at breakfast, scanned on the bus and dissected at lunch it fed the nation its information. Today its a completely different story… So what’s turned us all away from our daily read? Media competition, scandal, economics and quality have all played their […]

What Makes A Good Case Study?

  Case studies have always been a great tool for businesses and publications alike. For nothing quite beats people talking first-hand about their experiences. Telling potential clients how great your company is will always be worthwhile but letting a satisfied customer do it for you will pay greater dividends. 

Quick Tips For Effective Web Copy

  Want your web copy to stand out from the crowd? Then it’s time to make your words work harder. For no matter how good a website looks, it’s the content which drives people to visit. For some even the thought of writing web copy is enough to bring on a cold sweat. But by […]

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Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]