Who Would be a Journalist?

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Writing for a living can be a dangerous game. Loved by some, loathed by others, journalists need a thick skin in order to survive. Over the last 16 months the newspaper industry has faced unprecedented criticism. Lord Leveson’s inquiry into the practices and ethics of the press has brought to light industry scandals the likes […]

Digital Vs Traditional – news 21st century style

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News is wonderful stuff. Rolling out 24 hours a day, seven days a week it’s a constant source of info and even intrigue in an ever changing world. These days you can choose how and when you download then digest the latest events. It’s fair to say we’ve come a long way from the days […]

Using Twitter For Press Releases

Just five years ago press releases were considered a bit old hat. Essential but not all that exciting, they flooded the world of PR. But over the last few years a lot has changed – all thanks to social media sites like Twitter and Facebook. Now your press release can be emailed, tweeted, broadcast, and […]

How To Write A Press Release

  Press Releases are designed for one thing only – to create a buzz. This could be for a new product, a particular event or even a person. Whatever the reason behind its existence it’s got to be able to sell your story. I have touched on press release before in a previous post – […]

The Daily Mail – a secret internet success

  Love it or loathe it, there’s no other newspaper quite like the Daily Mail. Often derided as middle-market right wing rag, it’s easy to take a pop at the Mail and play it for laughs. But what most people wont admit to is actually buying a copy – which nearly two million people do […]

Why Everyone Wants To be Social

Just ten years ago being social involved getting up and going out. Popping to the local, meeting up with friends or even just taking a stroll round  the park – socialising was a numbers game which involved seeing people in the flesh.

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]