Case studies have always been a great tool for businesses and publications alike. For nothing quite beats people talking first-hand about their experiences. Telling potential clients how great your company is will always be worthwhile but letting a satisfied customer do it for you will pay greater dividends.
Writers can be a funny lot – and I happily include myself in this observation. We can tap away for hours on end, formulating features and creating conclusions, giving the impression that it all came from nothing. But truth be told, a good writer relies heavily upon their research. conducting research is by no means […]
Writing a report can sound like a lot of hard work. Unlike many other document styles, they are formal, comprehensive and full of factual information. More often than not, they are also used to underline a certain point or persuade people to a particular point of view. Arm yourself well however, and crafting a great […]
If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]
A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]
Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]