Everyone loves a press release. By their very nature they are designed to make life simpler for everyone involved. That’s if they are created correctly. All too often, the most basic and essential information is left out of press releases because people try to cover too many areas.
I’m sometimes asked how you get a story published. Some people believe that it’s just a case of phoning a few newspapers and magazines, but you’ll have a lot more success if you do a little preparation first. If you want an article on your company/ product/ event, then you really have to ask yourself […]
Being able to produce a good press release really is a valuable skill to have. As a journalist and copywriter, I get sent press releases all the time. But it’s just far too easy for people to forget why they are sending things out in the first place. So before touch a keypad (or opt […]
If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]
A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]
Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]