Page Planning For Beginners

  Getting readers interested is what good copywriting is all about. No matter what you’re writing about great prose will always entice the reader to find out more. But even good copy needs a helping hand every now and then – which is where layout makes all the difference. For if everything is set out […]

Editing Nightmares

I’ve recently been updating my InDesign skills with a course at the City of Glasgow College. As well as learning all the latest tricks in InDesign CS5.5, I’ve been honing my page planning skills. In the heat of the moment it can be very easy to make mistakes, As these clangers show…    

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]