Digital Vs Traditional – news 21st century style

Newsflash[1]

News is wonderful stuff. Rolling out 24 hours a day, seven days a week it’s a constant source of info and even intrigue in an ever changing world. These days you can choose how and when you download then digest the latest events. It’s fair to say we’ve come a long way from the days […]

What is an Advertorial?

Advertorials have been around for a long time. Local newspapers, national magazines and daily papers all use advertorials as a way to market products and services. But unlike features and news stories, advertorials are still seen as mysterious – the black sheep of the writing family that nobody quite understands. So how do you make advertorials […]

The Future of Print

  Thirty years ago a newspaper was considered a daily essential. Poured over at breakfast, scanned on the bus and dissected at lunch it fed the nation its information. Today its a completely different story… So what’s turned us all away from our daily read? Media competition, scandal, economics and quality have all played their […]

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]