How To Write A Case Study


Case Studies and their posh cousins Testimonials seem to have lost much of their street cred of late. Perhaps that’s because, being the delicate flowers they are, they can have more than an air of desperation about them. Usually found lurking at the fringes of  a brochure or in specially created pages on a website […]

Digital Vs Traditional – news 21st century style


News is wonderful stuff. Rolling out 24 hours a day, seven days a week it’s a constant source of info and even intrigue in an ever changing world. These days you can choose how and when you download then digest the latest events. It’s fair to say we’ve come a long way from the days […]

Newletter Content Ideas

Newsletters and company magazines are a great communication tool. No matter what way you look at at, they can help raise your company profile and ultimately gain more business. Online or in print, they project your company image to staff, customers and potential clients. Coming up with fresh, interesting copy week after week, month after […]

Making the News Relevant

Being in charge of your company website, blog or newsletter can be a great job. But as Uncle Ben would say ‘with great power comes great responsibility’. Getting started… Coming up with good ideas at the concept stage usually isn’t a problem. If you’re lucky enough to have a team of people helping you it […]

‘News In Brief’ is not just for tabloids

  Ask anyone if they’ve heard of ‘News in Brief’ and chances are you’ll get a raunchy answer. For ever since the phrase was hijacked by The Sun newspaper years ago, it’s originally meaning has been gradually forgotten. While it’s fair to say the future of The Sun itself now looks a little rocky, it’s […]

Is Your content past its ‘Sell By’ date?

Generating great content is no easy task. Any amount of blood, sweat and tears can go into newsletters, brochures and web pages to make success a certainty. Then once it’s there in black and white, it can be tempting to leave it as it is for as long as possible. The age-old ‘if it ain’t […]

Meaningful Communication

Most modern companies know just how important communication is. Whether it’s with clients, potential customers or staff, many will spend lots of time and money writing to customers, issuing statements and publishing newsletters. If they have a good marketing plan in operation, they will also be active on Facebook and have an army of followers […]

The Art of Crafting a Company Newsletter

Company newsletters tend to get a bad press. Often ad hoc in both their layout and delivery, many simply disappear into the ether after a few short months. But with as little bit of news know-how there’s not reason why your newsletter cant spread the word and gain a loyal following at the same time. […]

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]