Advertorials have been around for a long time. Local newspapers, national magazines and daily papers all use advertorials as a way to market products and services. But unlike features and news stories, advertorials are still seen as mysterious – the black sheep of the writing family that nobody quite understands. So how do you make advertorials […]
Style Books have always played an important role in publishing. Among the mass media, newspapers and magazines in particular constantly rely on a uniform style. The world ‘Style’ is even derived from the Latin for ‘pen’ and in a way, it’s an attempt to impose a little bit of order to what can be a […]
In-house magazines are now big news. Wherever you look, companies are seeing the benefits of generating their own eye-catching content. From supermarkets and boutique shops to insurance firms and charities, own-brand mags are all the rage. So what’s the secret to a great lifestyle read?
Anyone who watched The Apprentice on Wednesday night will know all about free magazines. Right from the start the two teams had very different ideas about the challenge Lord Sugar had put before them. Free magazines are one of the latest innovations in the magazine industry. Relying solely on the revenue created from advertising space, […]
Whether we know it or not, We have all at some point read an advertorial. Flick through any magazine or newspaper, and you’re likely to come across a piece of writing which looks like any other article – apart from one crucial difference. Advertorials are paid for by companies and organisations who want to sell […]
If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]
A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]
Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]