Is Your content past its ‘Sell By’ date?

Generating great content is no easy task. Any amount of blood, sweat and tears can go into newsletters, brochures and web pages to make success a certainty. Then once it’s there in black and white, it can be tempting to leave it as it is for as long as possible. The age-old ‘if it ain’t […]

Meaningful Communication

Most modern companies know just how important communication is. Whether it’s with clients, potential customers or staff, many will spend lots of time and money writing to customers, issuing statements and publishing newsletters. If they have a good marketing plan in operation, they will also be active on Facebook and have an army of followers […]

Creating a Leaflet? Then Read On…

Recently I attended a little networking event, where people were discussing the benefits of business leaflets. One woman talked of her panic at formulating a leaflet just days before a major promotional event. Another was confused as to what exactly to concentrate on. It struck me that the art of creating an eye-catching leaflet for your […]

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]