Keywords – Some Common Mistakes

Keywords get a bad press. Some people wake up in a cold sweat thinking about them, others don’t know they even exist. But for all the myth and mystery which surround them, keywords don’t have to be complicated. They just need to fit in with the right wordy crowd and every bit of copy will […]

Exploring words: Quality Vs Content

Websites can be funny things. For some people they offer a chance to show off a talent. For others they are a great way to market their business. But no matter the reason for their existence, websites need content which constantly delivers.

There’s No Secret To Great Web Copy

Web copy is sometimes viewed as a toxic mix between science and art. Take a complicated equation, chuck some buzz words at it, then hope for the best – et voila!

What Is A Keyword?

If you’ve ever been near a web designer, at some stage they have probably uttered the phrase ‘keyword’. Essential to any decent site, they are the glue which holds the web together. It can be easy to think that a keyword is just a singular word, used over and over again. But you’d be wrong. […]

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]