Budget Bingo

In just under half an hour the Chancellor George Osborne will give his third budget in the House of Commons. Question is: Will he say anything new? With so much riding on reaction, it’s always tempting to use phrases which encourage confidence. Whether you’re saying them out loud or writing them down, their job is […]

There’s No Secret To Great Web Copy

Web copy is sometimes viewed as a toxic mix between science and art. Take a complicated equation, chuck some buzz words at it, then hope for the best – et voila!

Want Effective Copy? Then Can The Cliches

Writing can sometimes feel like walking a tightrope. That’s because you have to strike just the right balance if you (and your reader) are going to make it right to the end. Too much punch and not enough thought and you’ll both end up trailing off along the way. No matter what you are writing […]

Some Journalistic Jargon To Think About

Close your eyes and think of the classic image of a journalist… I imagine a dedicated, hard working sleuth, stuck in a 1950’s style office. The typewriter is ready to go, the phones are constantly ringing – the whole place is a hive of activity. In the background lurks the editor – ready to come […]

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]