Getting Exposure in the Press

I’m sometimes asked how you get a story published. Some people believe that it’s just a case of phoning a few newspapers and magazines, but you’ll have a lot more success if you do a little preparation first. If you want an article on your company/ product/ event, then you really have to ask yourself […]

How To Pitch A Story

You’ve got the scoop, but sadly no front page – just how do you go about getting an editor to read your fascinating story? Well first things first, make sure you know what it is you’re talking about. Too many writers just call people up and start rambling at editors down the phone.  Prepare what […]

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]