The murky world of Email copywriting

Writing email copy is an art form in its own right. You might imagine your words flying off into cyberspace with no idea what kind of reception they are going to receive. Like a gate-crasher at a company do, the wrong type of email is very lucky indeed if it gets to join the inbox […]

Email Campaigns

Reaching potential or current customers through the use of email is nothing new. Not only can it help to develop a professional relationship between your company and your clients, it can also lead to more business. Writing emails to clients can be tricky. You want the subject matter to be interesting and instil a sense […]

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]