Want Effective Copy? Then Can The Cliches

Writing can sometimes feel like walking a tightrope. That’s because you have to strike just the right balance if you (and your reader) are going to make it right to the end. Too much punch and not enough thought and you’ll both end up trailing off along the way. No matter what you are writing […]

Having a Content Strategy

A few years ago, the term ‘content strategy‘ wasn’t heard all that often. Instead companies tended to focus more on producing content than figuring out what to do with it. No matter what type of business you are in, web content can be crucial. But after a few years of producing content day after day, […]

Website Essentials

When I tell people I help structure websites, most assume I’m involved with the ‘nuts and bolts’ of computer programming. But it’s the subtle world of words which can make one of the biggest differences to your online presence & performance. 

Blogging Benefits

Traditionally if you wanted to spread the word about your business, adverts, leaflets, brochures and even posters were highly effective. In particular, exposure in local newspapers – read by most of the local population – was an ideal way to gain more exposure. Skip forward a couple of years and blogging is at the heart […]

Web Content

Setting up your own website or looking to upgrade to a fancy new site? Then don’t whatever you do forget about the content. This may sound silly – after all, most people strive to make sure their website looks every inch the part. But after the programming has been taken care of, words can sometimes be […]

What A Copywriter Can Do For You

The other day I bumped into a friend I hadn’t seen in years. We got talking about jobs and I told her all about what I was doing. But much to my surprise, he didn’t really understand what copywriting was all about. Mention being a writer and journalist to somebody and they know exactly what […]

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Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]