Keeping things up-to-date

The world of websites changes quickly and regular readers will notice the Copybreak blog has had a bit of revamp. Not that there was anything wrong with the old way of doing things – just that every now and then a timely re-vamp can work wonders on any website. Far too many businesses go with […]

What is an Advertorial?

Advertorials have been around for a long time. Local newspapers, national magazines and daily papers all use advertorials as a way to market products and services. But unlike features and news stories, advertorials are still seen as mysterious – the black sheep of the writing family that nobody quite understands. So how do you make advertorials […]

Page Planning For Beginners

  Getting readers interested is what good copywriting is all about. No matter what you’re writing about great prose will always entice the reader to find out more. But even good copy needs a helping hand every now and then – which is where layout makes all the difference. For if everything is set out […]

Exploring words: Quality Vs Content

Websites can be funny things. For some people they offer a chance to show off a talent. For others they are a great way to market their business. But no matter the reason for their existence, websites need content which constantly delivers.

Brief Benefits

As a copywriter and a journalist, part of my job is to make things easier to understand. When you’re drowning in a sea of words and phrases, it can be hard to tell what’s the best way to proceed. Calling in the cavalry is always going to help you sort out your wordy nightmares but […]

There’s No Secret To Great Web Copy

Web copy is sometimes viewed as a toxic mix between science and art. Take a complicated equation, chuck some buzz words at it, then hope for the best – et voila!

Do Style Sheets Work?

Nearly every publication has it’s own style sheet – their own personal editorial  bible they can rely on during any wordy crisis. Copywriters too tend to have their own set of style rules which can help them through any tough assignment. Of the many charms style sheets offer, its their ability to reassure which is […]

Words and Websites – the design divide

Having a great website can make all the difference to your business performance. For no matter what line of work you are in, people will judge you on your online presence. So it really goes without saying that a brilliant website designer is worth their weight in gold. But even if your new website has […]

Is Your content past its ‘Sell By’ date?

Generating great content is no easy task. Any amount of blood, sweat and tears can go into newsletters, brochures and web pages to make success a certainty. Then once it’s there in black and white, it can be tempting to leave it as it is for as long as possible. The age-old ‘if it ain’t […]

The murky world of Email copywriting

Writing email copy is an art form in its own right. You might imagine your words flying off into cyberspace with no idea what kind of reception they are going to receive. Like a gate-crasher at a company do, the wrong type of email is very lucky indeed if it gets to join the inbox […]

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Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]