Want your web copy to stand out from the crowd? Then it’s time to make your words work harder. For no matter how good a website looks, it’s the content which drives people to visit. For some even the thought of writing web copy is enough to bring on a cold sweat. But by […]
Websites can be funny things. For some people they offer a chance to show off a talent. For others they are a great way to market their business. But no matter the reason for their existence, websites need content which constantly delivers.
If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]
A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]
Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]