The Future of Print

  Thirty years ago a newspaper was considered a daily essential. Poured over at breakfast, scanned on the bus and dissected at lunch it fed the nation its information. Today its a completely different story… So what’s turned us all away from our daily read? Media competition, scandal, economics and quality have all played their […]

Why Style Books Still Matter

Style Books have always played an important role in publishing. Among the mass media, newspapers and magazines in particular constantly rely on a uniform style. The world ‘Style’ is even derived from the Latin for ‘pen’ and in a way, it’s an attempt to impose a little bit of order to what can be a […]

Brief Benefits

As a copywriter and a journalist, part of my job is to make things easier to understand. When you’re drowning in a sea of words and phrases, it can be hard to tell what’s the best way to proceed. Calling in the cavalry is always going to help you sort out your wordy nightmares but […]

Why Everyone Wants To be Social

Just ten years ago being social involved getting up and going out. Popping to the local, meeting up with friends or even just taking a stroll round  the park – socialising was a numbers game which involved seeing people in the flesh.

Keeping Clients Happy

Copywriting is essentially all about communication. Creating headlines, crafting copy, editing, proofreading… it’s making sure what you say counts.  But nine times out of ten, the information we need to do our job well comes directly from client themselves.

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Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]