Interviewing Tricky People


Ask any writer how they research a topic and interviews will surely come top of the list. A primary source of information, they are a valuable journalistic tool which can add depth, interest and colour to any piece of writing. But good interviews don’t happen by magic. It takes a lot of preparation to ensure […]

Digital Vs Traditional – news 21st century style


News is wonderful stuff. Rolling out 24 hours a day, seven days a week it’s a constant source of info and even intrigue in an ever changing world. These days you can choose how and when you download then digest the latest events. It’s fair to say we’ve come a long way from the days […]

Developing Your Writing Voice


Writing has so many different meanings. For some it’s purely functional. A means to an end, where all that really matters are the facts and figures. Others take a more arty approach. Appreciating the words used and the way the writer uses them. Funny thing is though, is that writing tends to be shrouded in mystery. […]

Newletter Content Ideas

Newsletters and company magazines are a great communication tool. No matter what way you look at at, they can help raise your company profile and ultimately gain more business. Online or in print, they project your company image to staff, customers and potential clients. Coming up with fresh, interesting copy week after week, month after […]

How To Write A Press Release

  Press Releases are designed for one thing only – to create a buzz. This could be for a new product, a particular event or even a person. Whatever the reason behind its existence it’s got to be able to sell your story. I have touched on press release before in a previous post – […]

Ghost Blogging

  Running a blog takes time and many companies employ the skills of a Ghost Blogger. This is where a writer can take charge of both the content and management of a blog on behalf of a company or individual. Ghost Blog Benefits The benefits are plain to see. If you are too busy to […]

Making the News Relevant

Being in charge of your company website, blog or newsletter can be a great job. But as Uncle Ben would say ‘with great power comes great responsibility’. Getting started… Coming up with good ideas at the concept stage usually isn’t a problem. If you’re lucky enough to have a team of people helping you it […]

Headline Blunders

Sometimes headlines grab attention for all the wrong reasons. No matter what medium you’re writing for, your headline needs to be subject specific, eye-catching and enticing. But if you don’t tread carefully and it give it your full attention, things can go horribly wrong…  

The Daily Mail – a secret internet success

  Love it or loathe it, there’s no other newspaper quite like the Daily Mail. Often derided as middle-market right wing rag, it’s easy to take a pop at the Mail and play it for laughs. But what most people wont admit to is actually buying a copy – which nearly two million people do […]

Budget Bingo

In just under half an hour the Chancellor George Osborne will give his third budget in the House of Commons. Question is: Will he say anything new? With so much riding on reaction, it’s always tempting to use phrases which encourage confidence. Whether you’re saying them out loud or writing them down, their job is […]

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Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]