Keywords – Some Common Mistakes

Keywords get a bad press. Some people wake up in a cold sweat thinking about them, others don’t know they even exist. But for all the myth and mystery which surround them, keywords don’t have to be complicated. They just need to fit in with the right wordy crowd and every bit of copy will […]

How To Write A Press Release

  Press Releases are designed for one thing only – to create a buzz. This could be for a new product, a particular event or even a person. Whatever the reason behind its existence it’s got to be able to sell your story. I have touched on press release before in a previous post – […]

A Timely Spring Clean

  Multi-tasking, meeting deadlines, having meetings … all the different aspects of the working day can take up a lot of time. But rather than be ruled by the clock there’s plenty you can do to get time on your side. What’s more, there’s no better time like the present to clean up your time-sapping […]

Editing Nightmares

I’ve recently been updating my InDesign skills with a course at the City of Glasgow College. As well as learning all the latest tricks in InDesign CS5.5, I’ve been honing my page planning skills. In the heat of the moment it can be very easy to make mistakes, As these clangers show…    

Do Style Sheets Work?

Nearly every publication has it’s own style sheet – their own personal editorial  bible they can rely on during any wordy crisis. Copywriters too tend to have their own set of style rules which can help them through any tough assignment. Of the many charms style sheets offer, its their ability to reassure which is […]

The murky world of Email copywriting

Writing email copy is an art form in its own right. You might imagine your words flying off into cyberspace with no idea what kind of reception they are going to receive. Like a gate-crasher at a company do, the wrong type of email is very lucky indeed if it gets to join the inbox […]

More Common Errors

Once you start thinking about common writing mistakes, it’s hard to stop and my last post got a lot of you thinking. Here are a few more easily made blunders to look out for when you are writing. Remember, if all you can see is a page full of mistakes, it’s time to take a […]

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]