How To Write A Case Study

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Case Studies and their posh cousins Testimonials seem to have lost much of their street cred of late. Perhaps that’s because, being the delicate flowers they are, they can have more than an air of desperation about them. Usually found lurking at the fringes of  a brochure or in specially created pages on a website […]

What Makes A Good Case Study?

  Case studies have always been a great tool for businesses and publications alike. For nothing quite beats people talking first-hand about their experiences. Telling potential clients how great your company is will always be worthwhile but letting a satisfied customer do it for you will pay greater dividends. 

The Value Of A Great Case Study

Some companies tend to view case studies as a bit old hat. Many websites and brochures feature case studies and testimonials but few people realise just how much of a promotional tool these can be. ‘Who really reads case studies?’ is a common question from people thinking about creating promotional material and with so many […]

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]