Case studies have always been a great tool for businesses and publications alike. For nothing quite beats people talking first-hand about their experiences. Telling potential clients how great your company is will always be worthwhile but letting a satisfied customer do it for you will pay greater dividends.
Some companies tend to view case studies as a bit old hat. Many websites and brochures feature case studies and testimonials but few people realise just how much of a promotional tool these can be. ‘Who really reads case studies?’ is a common question from people thinking about creating promotional material and with so many […]
If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]
A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]
Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]