What Makes A Good Case Study?

  Case studies have always been a great tool for businesses and publications alike. For nothing quite beats people talking first-hand about their experiences. Telling potential clients how great your company is will always be worthwhile but letting a satisfied customer do it for you will pay greater dividends. 

Is Your content past its ‘Sell By’ date?

Generating great content is no easy task. Any amount of blood, sweat and tears can go into newsletters, brochures and web pages to make success a certainty. Then once it’s there in black and white, it can be tempting to leave it as it is for as long as possible. The age-old ‘if it ain’t […]

Brochures – What Are they Really Made Of?

A good brochure is one of the most important marketing tools a business can have. Not only is it a great piece of sales literature, it can also give your company profile a massive boost. But the biggest mistake people make is assuming brochures are all about information. In reality, it’s about persuading the reader […]

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]