Who Would be a Journalist?

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Writing for a living can be a dangerous game. Loved by some, loathed by others, journalists need a thick skin in order to survive. Over the last 16 months the newspaper industry has faced unprecedented criticism. Lord Leveson’s inquiry into the practices and ethics of the press has brought to light industry scandals the likes […]

Developing Your Writing Voice

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Writing has so many different meanings. For some it’s purely functional. A means to an end, where all that really matters are the facts and figures. Others take a more arty approach. Appreciating the words used and the way the writer uses them. Funny thing is though, is that writing tends to be shrouded in mystery. […]

Ghost Blogging

  Running a blog takes time and many companies employ the skills of a Ghost Blogger. This is where a writer can take charge of both the content and management of a blog on behalf of a company or individual. Ghost Blog Benefits The benefits are plain to see. If you are too busy to […]

Making the News Relevant

Being in charge of your company website, blog or newsletter can be a great job. But as Uncle Ben would say ‘with great power comes great responsibility’. Getting started… Coming up with good ideas at the concept stage usually isn’t a problem. If you’re lucky enough to have a team of people helping you it […]

How To Pitch

  Knowing how to sell a story is a skill every writer needs to learn. For no matter how good your prose is, if you can’t pitch, you can’t earn. Whether you are trying to gain exposure in newspapers, a regular blogging spot on a website or promoting potential stories for the in-house magazine, you […]

Why Everyone Wants To be Social

Just ten years ago being social involved getting up and going out. Popping to the local, meeting up with friends or even just taking a stroll round  the park – socialising was a numbers game which involved seeing people in the flesh.

Blogging Benefits

Traditionally if you wanted to spread the word about your business, adverts, leaflets, brochures and even posters were highly effective. In particular, exposure in local newspapers – read by most of the local population – was an ideal way to gain more exposure. Skip forward a couple of years and blogging is at the heart […]

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]