Dog Takes Flight

Spotted this in the Falkirk Herald the other week and admit I had a bit of a giggle. The image of wee Hamish taking flight is funny. Not so good was his run in with the whirligig, but perhaps it saved him from a worse fate – taking off into the ether never to be […]

Getting Exposure in the Press

I’m sometimes asked how you get a story published. Some people believe that it’s just a case of phoning a few newspapers and magazines, but you’ll have a lot more success if you do a little preparation first. If you want an article on your company/ product/ event, then you really have to ask yourself […]

Website wonders

Last week I popped along to my dentist for a little check up. While I was there, I noticed a poster which gave details of their new website. When I got home I decided to check it out and was surprised at what I saw. the website itself was good. The layout worked well and […]

The Secret Behind Successful Advertorials

Whether we know it or not, We have all at some point read an advertorial. Flick through any magazine or newspaper, and you’re likely to come across a piece of writing which looks like any other article – apart from one crucial difference. Advertorials are paid for by companies and organisations who want to sell […]

Preparing a Presentation

Writing a good presentation is all about focus. It’s far too easy to get up, start talking and forget the very reasons you are there in the first place. So to make sure you get over all the points you have to make, there are a few key areas you have to think of. 1 […]

Brochures – What Are they Really Made Of?

A good brochure is one of the most important marketing tools a business can have. Not only is it a great piece of sales literature, it can also give your company profile a massive boost. But the biggest mistake people make is assuming brochures are all about information. In reality, it’s about persuading the reader […]

Some Recent Articles

If you’re looking to spruce up your pad this Spring, grab a copy of today’s Daily Record. I have a few articles in their Stylish Homes Supplement, which is full of great ideas, hint and tips on how to decorate your home. Colour is big news this season – both inside and out – and can […]

Sunday Herald’s Front Page

It’s not often the front page of a newspaper become headline fodder itself, but yesterday the Sunday Herald managed to do just that. There in full colour was a thinly disguised picture of a footballer who supposedly used a super injunction to keep allegations of an affair secret. Inside, the newspaper went further inside, naming […]

Efficient Editing

Editing is a skill. Anyone can hack away at a piece of writing to cut it down to size, but editing it properly will make all the difference. All to often, people cut from the bottom. It’s quick to do, and if the piece has been written well, it shouldn’t affect the flow. But reading […]

Tips On Time Management

Time can run away with the best of us. With lots to fit into our working day, it’s no wonder that lack of time is one of the biggest issues which faces modern workers. However there are a few little things you can do to help your day go to plan. Time management sounds boring, […]

« Previous PageNext Page »

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]