Want Effective Copy? Then Can The Cliches

Writing can sometimes feel like walking a tightrope. That’s because you have to strike just the right balance if you (and your reader) are going to make it right to the end. Too much punch and not enough thought and you’ll both end up trailing off along the way. No matter what you are writing […]

Having a Content Strategy

A few years ago, the term ‘content strategy‘ wasn’t heard all that often. Instead companies tended to focus more on producing content than figuring out what to do with it. No matter what type of business you are in, web content can be crucial. But after a few years of producing content day after day, […]

Meaningful Communication

Most modern companies know just how important communication is. Whether it’s with clients, potential customers or staff, many will spend lots of time and money writing to customers, issuing statements and publishing newsletters. If they have a good marketing plan in operation, they will also be active on Facebook and have an army of followers […]

Website Essentials

When I tell people I help structure websites, most assume I’m involved with the ‘nuts and bolts’ of computer programming. But it’s the subtle world of words which can make one of the biggest differences to your online presence & performance. 

Mind Over Matter

  Walking over hot coals isn’t something I ever imagined doing. For some people it would be a simple case of mind over matter. But I’ve always favoured a more balanced approach. If extreme pain and potential hospital visits are involved, I tend to be a bit cautious. 

Blogging Benefits

Traditionally if you wanted to spread the word about your business, adverts, leaflets, brochures and even posters were highly effective. In particular, exposure in local newspapers – read by most of the local population – was an ideal way to gain more exposure. Skip forward a couple of years and blogging is at the heart […]

Tall Tales

  Every time I look at this photo. I can’t help laughing. I was interviewing a Scottish basketball player about his rise to fame. Throughout the

Web Content

Setting up your own website or looking to upgrade to a fancy new site? Then don’t whatever you do forget about the content. This may sound silly – after all, most people strive to make sure their website looks every inch the part. But after the programming has been taken care of, words can sometimes be […]

More Common Errors

Once you start thinking about common writing mistakes, it’s hard to stop and my last post got a lot of you thinking. Here are a few more easily made blunders to look out for when you are writing. Remember, if all you can see is a page full of mistakes, it’s time to take a […]

Common Errors To Avoid

Sticking to the rules can be hard work. Grammar, spelling and structure all play a part in writing but if you don’t bend rules sometimes, your writing can look a little straight laced. That said, there are a few mistakes you will always want to avoid. Here are just a few whoppers to look out […]

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Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]