It’s fair to say that journalism has had a tough time of it lately. The Leveson Inquiry has rightly thrown many underhand practices into the open. Now, when you mention you’re a journalist, people can get a little uneasy. So when a friend recently told me he had simply stopped telling people what he did […]
In the space of just a few years, the job description of a journalist has changed dramatically. It used to be all about researching and writing – relying on contacts, tips and a clattering typewriter. Then along came computers, the Internet, mobile phones and eventually social media outlets like Twitter and Facebook.
Copywriting is essentially all about communication. Creating headlines, crafting copy, editing, proofreading… it’s making sure what you say counts. But nine times out of ten, the information we need to do our job well comes directly from client themselves.
Web copy is sometimes viewed as a toxic mix between science and art. Take a complicated equation, chuck some buzz words at it, then hope for the best – et voila!
Nearly every publication has it’s own style sheet – their own personal editorial bible they can rely on during any wordy crisis. Copywriters too tend to have their own set of style rules which can help them through any tough assignment. Of the many charms style sheets offer, its their ability to reassure which is […]
Writer’s block. When your keyboard falls silent, it’s a sure sign you’re in need of some revitalising inspiration. Falling victim to the dreaded block can be the death knell of interesting copy. But nearly every writer has a place where they go to rejuvenate their scribbling senses.
Having a great website can make all the difference to your business performance. For no matter what line of work you are in, people will judge you on your online presence. So it really goes without saying that a brilliant website designer is worth their weight in gold. But even if your new website has […]
In-house magazines are now big news. Wherever you look, companies are seeing the benefits of generating their own eye-catching content. From supermarkets and boutique shops to insurance firms and charities, own-brand mags are all the rage. So what’s the secret to a great lifestyle read?
Writing email copy is an art form in its own right. You might imagine your words flying off into cyberspace with no idea what kind of reception they are going to receive. Like a gate-crasher at a company do, the wrong type of email is very lucky indeed if it gets to join the inbox […]
If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]
A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]
Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]