A Timely Spring Clean

  Multi-tasking, meeting deadlines, having meetings … all the different aspects of the working day can take up a lot of time. But rather than be ruled by the clock there’s plenty you can do to get time on your side. What’s more, there’s no better time like the present to clean up your time-sapping […]

Quick Tips For Effective Web Copy

  Want your web copy to stand out from the crowd? Then it’s time to make your words work harder. For no matter how good a website looks, it’s the content which drives people to visit. For some even the thought of writing web copy is enough to bring on a cold sweat. But by […]

Half an Hour To Change Your LIfe

  Time management is a huge thing for everybody. Sometimes there’s just not enough hours in the day to fit in all the work that needs to be done. But it’s just as important to fit in the other stuff that makes a big difference. So what’s the best way to change your life in […]

Exploring words: Quality Vs Content

Websites can be funny things. For some people they offer a chance to show off a talent. For others they are a great way to market their business. But no matter the reason for their existence, websites need content which constantly delivers.

Why Style Books Still Matter

Style Books have always played an important role in publishing. Among the mass media, newspapers and magazines in particular constantly rely on a uniform style. The world ‘Style’ is even derived from the Latin for ‘pen’ and in a way, it’s an attempt to impose a little bit of order to what can be a […]

Brief Benefits

As a copywriter and a journalist, part of my job is to make things easier to understand. When you’re drowning in a sea of words and phrases, it can be hard to tell what’s the best way to proceed. Calling in the cavalry is always going to help you sort out your wordy nightmares but […]

Why Everyone Wants To be Social

Just ten years ago being social involved getting up and going out. Popping to the local, meeting up with friends or even just taking a stroll round  the park – socialising was a numbers game which involved seeing people in the flesh.

Resolving The Issue

New Year Resolutions – you either love ’em or hate ’em. I used to think that a good old resolution could be cathartic – a way of highlighting a problem and dealing with it head on. But then, after a few years of complete resolution failure, I realised the horrible truth. Resolutions aren’t made to […]

Merry Christmas!

With Xmas just a few days away it’s time I got started on all the Christmas shopping – oops! Hope everyone has a cracking time and enjoys a tipple or two. After all, tis the season to be merry! :0)

Editing Nightmares

I’ve recently been updating my InDesign skills with a course at the City of Glasgow College. As well as learning all the latest tricks in InDesign CS5.5, I’ve been honing my page planning skills. In the heat of the moment it can be very easy to make mistakes, As these clangers show…    

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Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]