Improve Your Writing

  Everyone has a book in them, so the saying goes, but putting pen to paper can be a scary experience. I’ve touched on how to improve writing skills before (Five Ways to Improve Your Writing) but it’s such a big topic that its well worth revisiting. Getting Started Staring at a blank piece of […]

Making the News Relevant

Being in charge of your company website, blog or newsletter can be a great job. But as Uncle Ben would say ‘with great power comes great responsibility’. Getting started… Coming up with good ideas at the concept stage usually isn’t a problem. If you’re lucky enough to have a team of people helping you it […]

‘News In Brief’ is not just for tabloids

  Ask anyone if they’ve heard of ‘News in Brief’ and chances are you’ll get a raunchy answer. For ever since the phrase was hijacked by The Sun newspaper years ago, it’s originally meaning has been gradually forgotten. While it’s fair to say the future of The Sun itself now looks a little rocky, it’s […]

How To Pitch

  Knowing how to sell a story is a skill every writer needs to learn. For no matter how good your prose is, if you can’t pitch, you can’t earn. Whether you are trying to gain exposure in newspapers, a regular blogging spot on a website or promoting potential stories for the in-house magazine, you […]

Headline Blunders

Sometimes headlines grab attention for all the wrong reasons. No matter what medium you’re writing for, your headline needs to be subject specific, eye-catching and enticing. But if you don’t tread carefully and it give it your full attention, things can go horribly wrong…  

The Daily Mail – a secret internet success

  Love it or loathe it, there’s no other newspaper quite like the Daily Mail. Often derided as middle-market right wing rag, it’s easy to take a pop at the Mail and play it for laughs. But what most people wont admit to is actually buying a copy – which nearly two million people do […]

Budget Bingo

In just under half an hour the Chancellor George Osborne will give his third budget in the House of Commons. Question is: Will he say anything new? With so much riding on reaction, it’s always tempting to use phrases which encourage confidence. Whether you’re saying them out loud or writing them down, their job is […]

The Future of Print

  Thirty years ago a newspaper was considered a daily essential. Poured over at breakfast, scanned on the bus and dissected at lunch it fed the nation its information. Today its a completely different story… So what’s turned us all away from our daily read? Media competition, scandal, economics and quality have all played their […]

What Makes A Good Case Study?

  Case studies have always been a great tool for businesses and publications alike. For nothing quite beats people talking first-hand about their experiences. Telling potential clients how great your company is will always be worthwhile but letting a satisfied customer do it for you will pay greater dividends. 

Page Planning For Beginners

  Getting readers interested is what good copywriting is all about. No matter what you’re writing about great prose will always entice the reader to find out more. But even good copy needs a helping hand every now and then – which is where layout makes all the difference. For if everything is set out […]

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Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]