Developing Your Writing Voice

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Writing has so many different meanings. For some it’s purely functional. A means to an end, where all that really matters are the facts and figures. Others take a more arty approach. Appreciating the words used and the way the writer uses them. Funny thing is though, is that writing tends to be shrouded in mystery. […]

The Top Five Proofreading Mistakes

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Checking your copy for mistakes is one of those jobs which nobody really likes doing. In more ways than one it’s a bit like taking out the rubbish. And just like any other time-consuming task, the devil really is in the detail. So where do people go wrong? Here are the top five misdemeanors to […]

The Crazy World of Office Jargon

  Anyone who works in an office environment has suffered at the hands of jargon. At least one colleague  or manager will sacrifices simplicity in the hope of coming across as more professional or even knowledgeable. But when you stop making sense and start bleating out buzzwords, it can be hard even following what you’re […]

Keywords – Some Common Mistakes

Keywords get a bad press. Some people wake up in a cold sweat thinking about them, others don’t know they even exist. But for all the myth and mystery which surround them, keywords don’t have to be complicated. They just need to fit in with the right wordy crowd and every bit of copy will […]

Newletter Content Ideas

Newsletters and company magazines are a great communication tool. No matter what way you look at at, they can help raise your company profile and ultimately gain more business. Online or in print, they project your company image to staff, customers and potential clients. Coming up with fresh, interesting copy week after week, month after […]

Keeping things up-to-date

The world of websites changes quickly and regular readers will notice the Copybreak blog has had a bit of revamp. Not that there was anything wrong with the old way of doing things – just that every now and then a timely re-vamp can work wonders on any website. Far too many businesses go with […]

What is an Advertorial?

Advertorials have been around for a long time. Local newspapers, national magazines and daily papers all use advertorials as a way to market products and services. But unlike features and news stories, advertorials are still seen as mysterious – the black sheep of the writing family that nobody quite understands. So how do you make advertorials […]

Using Twitter For Press Releases

Just five years ago press releases were considered a bit old hat. Essential but not all that exciting, they flooded the world of PR. But over the last few years a lot has changed – all thanks to social media sites like Twitter and Facebook. Now your press release can be emailed, tweeted, broadcast, and […]

How To Write A Press Release

  Press Releases are designed for one thing only – to create a buzz. This could be for a new product, a particular event or even a person. Whatever the reason behind its existence it’s got to be able to sell your story. I have touched on press release before in a previous post – […]

Ghost Blogging

  Running a blog takes time and many companies employ the skills of a Ghost Blogger. This is where a writer can take charge of both the content and management of a blog on behalf of a company or individual. Ghost Blog Benefits The benefits are plain to see. If you are too busy to […]

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Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]