Work Vs Play

Yesterday as I was flicking through the paper and checking my phone, I came across a great article on modern working habits. According to the Guardian, Churchill himself through we would all be enjoying the benefits of a four day working week by now – thanks to technology. He argued that with so many gadgets […]

The Value Of A Great Case Study

Some companies tend to view case studies as a bit old hat. Many websites and brochures feature case studies and testimonials but few people realise just how much of a promotional tool these can be. ‘Who really reads case studies?’ is a common question from people thinking about creating promotional material and with so many […]

Phone hacking… can journalists be victims too?

Settling down to watch 10 O’Clock Live last week, I was surprised to see a former News of the World journalist going head-to-head with John ‘two jabs’ Prescott. Looking tired and worn, Paul McMullan didn’t even sound convinced at his own argument that it was in the public interest to hack into people’s phones. It […]

What Do Your Customers Want?

Many people rely on websites for information. Type any word or phrase into search engines like Goggle or Yahoo and the results will be thousands of pages worth of information. Lots of companies also use their websites to sell goods directly to their customers. Fast and effective, it can be convenient for all parties involved. […]

The Name Game – Company Names & Catchphrases

A lot goes into a name. In business, it can tell you the field companies are in, their take on the industry and even where they are based. In short, getting the company name right is vital. Choose wisely and it can not only help your business gain clients but longevity too. All too often […]

The Importance of Great Web Content

These days, nearly every business is on the world wide web. No matter where your area of expertise lies, your customers will expect you to have a website where they can go to find out more. Often, small companies and new businesses will overlook the importance of having a good web presence. Constructing a website […]

Getting Things in the Right Order

For some people, even the thought of tackling company newsletters, press releases and annual reports can bring on a cold sweat. Very often writing is not their area of expertise and they have no option but to get on with the job at hand. If you find yourself tied to the desk desperately trying to […]

Dealing with writer’s block

Perhaps its because it’s Monday morning, or that the sun is shining, but it appears I have a case of writer’s block. Whether its half an hour of head scratching or three years of sheer frustration, the irritating void of words or ideas has the capacity to drive you round the bend. But like every […]

What A Copywriter Can Do For You

The other day I bumped into a friend I hadn’t seen in years. We got talking about jobs and I told her all about what I was doing. But much to my surprise, he didn’t really understand what copywriting was all about. Mention being a writer and journalist to somebody and they know exactly what […]

Some Recent Articles

As well as helping out businesses with things like press releases and brochures, I also write for a few publications. With April just around the corner, many people will soon be thinking of spring cleaning, home DIY and house hunting. If you’re thinking about moving to the Edinburgh area, the ESPC is a great place […]

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Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]