Digital Vs Traditional – news 21st century style

News is wonderful stuff.

Rolling out 24 hours a day, seven days a week it’s a constant source of info and even intrigue in an ever changing world. These days you can choose how and when you download then digest the latest events. It’s fair to say we’ve come a long way from the days of carrier pigeons. Emails, texts, websites and RSS feeds all seem a world away from traditional newspapers and even TV and radio. The dawn of the digital age is over – it’s now very much part of everyday working life. There’s no denying that when world events take place instant access comes into its own. You can learn all about Olympic medal tables and Andy Murray’s latest win with a few quick clicks on a computer or phone.

Want to find out more? Then head to the internet!

The benefits are endless but that doesn’t mean old hat technology should be forgotten. It’s a shame that so many local and regional newspapers are falling victim to the digital squeeze. For many people the local newspaper is a lifeline – delivering news that otherwise they might never hear. National news is fairly easy to come by but knowing just what’s going on in your local council or court is becoming increasingly difficult. Job cuts, office closures and a shift of focus towards the internet have all taken their toll. The result? Coverage gets dropped, stories never get written and a news deficit forms.

It’s easy to forget that there are plenty of people out there who don’t have internet access at home or are only online for a few hours a week. Only recently OFCOM revealed a fifth of UK adults just don’t access the internet. Going online is great but if there’s no alternative, mass groups of people are left out in the cold. If you’re thinking about getting rid of your in-house newsletters or mags and making the switch to a purely digital format, how would that effect your target audience? To me, putting all your eggs in one basket seems a little risky when nobody really knows how we access all our daily information.

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