Writing has so many different meanings.
For some it’s purely functional. A means to an end, where all that really matters are the facts and figures. Others take a more arty approach. Appreciating the words used and the way the writer uses them. Funny thing is though, is that writing tends to be shrouded in mystery. Penning a letter may not be hard but ask someone to write a blog post or put together a news article and suddenly it’s quite literary a different story.
‘Writing you say, well how do you go about that?’
There are lots of companies out there who have online blogs but just don’t know what to do with them. They panic about content, about having the right angle but most of all about the impression they will make. Now I’m the first to say you should always think twice before you publish anything on your business blog. But there comes a point where procrastination is just as damaging as no blog post at all. A blog is a great way to interact with your customers, potential clients and fans of your business. Write nothing and they will be none the wiser. They’ll be left in the dark, thinking ‘What’s the point of having a voice if you don’t use it?’
Find your writing voice and experiment with it. Personality is what makes a blog and will help your company stand out from the competition. People don’t want to hear about the ‘official’ you. It’s the men and women behind the corporate company image who really speak to your readers. So exercise your inner writer and practise what you want to say. Don’t think it through too much. Tortured writers are ten-a-penny and brooding over high-brow phrases just isn’t good for your health.
Have fun, write about what you’re passionate about but most importantly be yourself!
If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]
A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]
Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]