Keywords get a bad press.
Some people wake up in a cold sweat thinking about them, others don’t know they even exist.
But for all the myth and mystery which surround them, keywords don’t have to be complicated. They just need to fit in with the right wordy crowd and every bit of copy will get along just fine.
If you’re pondering over your own website keywords, there’s a few golden rules you should follow. Nothing scary – just simple tips to help you get the most out of those bad boy words.
If your selling photo frames, it’s easy to think ‘I need photo frames as one of my keywords’ but how many people do you know who search for photo frames in bulk? Photo frame is a more targeted keyword.
Many people take phrases out of context and using them as keywords. Much better to think about how you would search for what you’re offering online, rather than using obscure phrases people never use in reality.
Lots of people plump for keywords with lots of traffic, but what you really want is the keyword that’s the most specific to your business. That will result in a lower bounce rate and higher rate of conversions on your site.
You need to keep keywords up-to-date and in-tune with your website for the best results. Don’t do it once and then forget about it. Revisit them regularly, especially if you introduce new stock or launch new deals.
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