Keeping things up-to-date

The world of websites changes quickly and regular readers will notice the Copybreak blog has had a bit of revamp. Not that there was anything wrong with the old way of doing things – just that every now and then a timely re-vamp can work wonders on any website. Far too many businesses go with the flow when it comes to website copy and design. Old and out-of-date information can play real havoc with your professional image. Not only does it make you appear out of touch with your customers, it makes people think you don’t really care. It’s also a great opportunity to have a think about what’s really important to your company and how you would like the world to see you. A strong online presence is something every 21st century business desires. So it’s out with the old and in with the new :0)

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]