Using Twitter For Press Releases

Just five years ago press releases were considered a bit old hat. Essential but not all that exciting, they flooded the world of PR. But over the last few years a lot has changed – all thanks to social media sites like Twitter and Facebook. Now your press release can be emailed, tweeted, broadcast, and posted all at the same time – helping you reach far more people than ever before. With the way we communicate constantly changing it makes sense to tweek press releases to keep up with the times. You can still write your traditional press release – using lots of insider tips you can find here  – but a few key adjustments will make sites like Twitter work harder for your cause.

What’s Your Angle?

A great hook is what every press release cries out for but the more the merrier when you’re trying to appeal to as many people as possible. If you have four or five different angles to your press release, tweet them all.

Pace Yourself…

For lots of people Twitter is a way to keep up with the latest news – more so than other social media sites like Facebook. With that in mind, timing is crucial. Don’t just tweet once, space out your tweets throughout the day. Lots of  people look at Twitter on their way into work, while they’re on their lunch break and on the bus or train back home. Give your press release maximum exposure by timing your tweets.

Keep It Short.

Long, complicated headlines or confusing information will turn people off. Keep it simple and short. It will help create interest and encourage people to re-tweet your post – leaving enough room for them to add their own message.

Be Specific…

Whenever possible, use hashtags which are relevant to your press release. Do a little research beforehand and figure out what other people are using for similar tweets.

Use Your Material.

Quotes are a great way to create interest on Twitter – especially if the person you are quoting is on Twitter. That way you can quote them and link the Tweet to their Twitter handle at the same time. Similarly tweet your facts & figures to create a buzz around your findings. Above all else, use Twitter as a means to an end, not the be all and end all. You will still have to use more traditional methods to spread the message. It’s all about adding to what you’re already doing – not replacing it entirely. Think about monitoring your success on sites like Twitter and Facebook so you can see how many more people you are reaching out to.

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