Ghost Blogging

  Running a blog takes time and many companies employ the skills of a Ghost Blogger. This is where a writer can take charge of both the content and management of a blog on behalf of a company or individual.

Ghost Blog Benefits

The benefits are plain to see. If you are too busy to run a blog yourself, a professional writer can take over the responsibility for you – producing high quality content which is both interesting and relevant. Ghost bloggers can be relied upon to write posts, articles and essays on relevant subjects and encourage online interaction. When time is tight, knowing that your company’s online presence is being kept up-to-date in a style which befits your business can be a huge comfort.

Ethical Dilemmas

The ethics behind ghost blogging have been discussed for many years. People have often expressed disappointment if they discover content is not in fact written by the owner of the blog. However, from a purely business point of view, perhaps more damage can be done to a professional reputation if a blog is managed in a poor and unsatisfactory way. Communicating with current and potential clients is such an important interaction, that leaving it to someone who doesn’t have the necessary writing skills or even just the time to carry out the task can be a very risky form of media management. What’s more, if the ghost writer is fully briefed and has a good working relationship with their client, they can express specific company values in a coherent and consistent way which is in keeping with the style of the business. If you have the manpower and the time to manage a blog for your company it can be a great online asset. If not, a ghost blogger can help you create a professional online image which perfectly fits in with your brand.      

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]