Getting StartedStaring at a blank piece of paper or screen isn’t going to magic up words and sentences. Try to clear your mind and get rid of any distractions before you start. It doesn’t matter if what you put down makes no sense. You need to get into the habit of writing first before you do anything else.
Make It EasyPeppering your writing with big words just because you think you should is the road to disaster. Make it easy for your readers. Obscure words, massive sentences and long paragraphs will just leave them cold. Be human in your approach and your far more likely to produce something people will want to read.
Make It CountOnce you’re able to write freely, ask yourself what is really essential. Why have you put in the information and are all your descriptions/ conversations etc necessary? If you get into the habit of justifying every section you’ll be left with what you need to keep.
Be a Fearless EditorKnowing what to cut is a professional skill. If you have already stripped it down (see above) you might find this hard to do. A trusty pair of fresh eyes will help cut to the chaff and highlight areas which possibly need more work.
Say it Out LoudTest out your writing by reading it out loud. It should be easy to say and full of natural pauses. Anything which is too clumsy or confusing should be edited. That way, when someone reads it they should be able to glide over the words with ease. Even if all you do is write a page or two at a time, it will help build your writing skills and your confidence.
If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]
A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]
Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]