How To Pitch

 

Knowing how to sell a story is a skill every writer needs to learn.

For no matter how good your prose is, if you can’t pitch, you can’t earn. Whether you are trying to gain exposure in newspapers, a regular blogging spot on a website or promoting potential stories for the in-house magazine, you need to sell your idea in just the right way.

So where to start?

Firstly, know who you need to talk to. I know this sounds like a no-brainer but plenty of people fire off pitches only for their idea to wallow in a neglected inbox littered with forgotten emails. If you do a little investigating first you will have all the details you need to follow things up later.

Email… then call.

Phoning someone out of the blue can be hard – when someone you don’t know calls you with a ‘great idea’, does it fill you with glee? Send an email first and then call the person up a few days later to see what they think. Don’t leave it too long though or your idea might get lost in the work pile.

Size too is always important.

I’ve found that if you can’t get your idea across in a two or three short and snappy paragraphs, it’s probably not going to work. You want to entice your reader, not bore them to death.

Style things up

Know your audience and play to your strengths. Grab a couple of back copies of the business magazine or read previous postings on the website. It will really help you gain an insight into the house style and tailor your idea to fit in.    

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