Today its a completely different story…
So what’s turned us all away from our daily read?Media competition, scandal, economics and quality have all played their part in the downfall of print. But perhaps the biggest upset is the rise of the internet and social media as a legitimate source of instant news. Like everybody else I now look to the web for the latest updates and breaking news. I still pick up a newspaper but the emphasis has changed. Who amongst us still buys a morning newspaper, an evening edition and a chunkier weekend version? The Guardian and other publications are changing the way they report and interact with their readership. This video is a sign of the times.
In five years time will you be buying any newspaper at all or will you be looking online, uploading, tweeting and facebooking instead?For journalists it’s not something to be feared or ignored – it’s just a different way of doing things. After all adaptability is part and parcel of the job description.
If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]
A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]
Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]