The Future of Print

  Thirty years ago a newspaper was considered a daily essential. Poured over at breakfast, scanned on the bus and dissected at lunch it fed the nation its information.

Today its a completely different story…

So what’s turned us all away from our daily read?

Media competition, scandal, economics and quality have all played their part in the downfall of print. But perhaps the biggest upset is the rise of the internet and social media as a legitimate source of instant news. Like everybody else I now look to the web for the latest updates and breaking news. I still pick up a newspaper but the emphasis has changed. Who amongst us still buys a morning newspaper, an evening edition and a chunkier weekend version? The Guardian and other publications are changing the way they report and interact with their readership. This video is a sign of the times.

In five years time will you be buying any newspaper at all or will you be looking online, uploading, tweeting and facebooking instead?

  For journalists it’s not something to be feared or ignored – it’s just a different way of doing things. After all adaptability is part and parcel of the job description.  

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