1. Headlines Matter.Writing headlines is an art from in its own right but avoiding the most common mistakes should guarantee yours does its job. Think short & sharp. Look over your copy first and then try to come up with a relevant headline. Staring at a blank page will get you nowhere. Avoid starting with numbers and abbreviations as they can easily confuse.
2. Add Variety For Spice.It’s easy to think that a balanced page will work wonders. When it’s mapped out, all the even boxes can look good. But what your reader will concentrate on is the layout and not the content. You want people to read, not to notice balanced patterns. Start by figuring out what your strongest story is and devote the biggest space to that. Vary the column length and size of story by using things like sidebars.
3. Mix Your Fonts.Use different fonts for your headlines, straps (subheadings) and copy. This makes things pop out of the page instead of blending in. Don’t experiment with italics or intricate styles – make it eye-catching and easy to read.
4. Picture Placement.Pictures really can tell stories – you just need to know where you place them for maximum impact. Make them relevant and interesting. If you need to use group shots, try to think or other ways to shoot your subjects – perhaps from above or the side – rather than just flat to the camera. Think about using head shots too to pick out important people. If you can help it, try to avoid people looking away from the content of the story. You can flip images so that they face in the way – this gives the whole page a more friendly feel.
5. Space Things Out.Don’t crowd your pages with too much info – all your reader will see is a blur of pictures and words. Have the confidence to space things out. Breakout-boxes (which usually contain a small, related piece of writing or facts & figures) can help fill spaces or, if your publication is big enough, you can use advertising.
If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]
A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]
Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]