Websites can be funny things. For some people they offer a chance to show off a talent. For others they are a great way to market their business. But no matter the reason for their existence, websites need content which constantly delivers.
You can write books discussing what algorithms search engines like Google, Yahoo and Bing use to ranks pages. with hundreds of factors playing a part in SEO, nobody can ever truly be certain they have cracked the code.
However, one thing which will always play a crucial part in determining your page ranking is content.
keywords, length, links, structure, met tags and headings… content is king when it comes to formulating a website which performs consistently well. Even how often your content is updated will factor in your page ranking.
With this in mind, perhaps one of the best ways to make your website work harder is to have a comprehensive content strategy in place from the very start. It’s important to remember that websites which look great also need good quality content. Marrying up great design with inspiring content is always going to be a winner.
If you have a website, make sure you invest time in developing your content – keeping it fresh, interesting and most of all relevant to your readers.
Know your audience. What would they want to find out about when they visit your website? By discussing ideas, exploring interesting topics and keeping things current, your website performance is sure to improve.
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