Why Everyone Wants To be Social

Just ten years ago being social involved getting up and going out. Popping to the local, meeting up with friends or even just taking a stroll round  the park – socialising was a numbers game which involved seeing people in the flesh. But today the art of being social in society has taken on a very different meaning. Sites like Facebook and Twitter are now some of the most popular ways to communicate not only with friends, but people we don’t know. Our profiles are there for everyone to see and constantly updated. We can let everyone know what we’re up to without ever feeling the need to meet up in person. Over the last few years the rise of social media has defined how many of us communicate. By their very nature they are easily accessible and unlike more traditional forms of communication, can be instantly altered. For businesses & individuals alike they can also be a great marketing tool. What’s more they are easy to use and can reach millions in seconds. The benefits of social media are plain to see, which makes ignoring the darker side of modern communication all the more tempting. When you’re sitting at a computer or on the move, it’s easy to write a few lines of text and think nothing of it. But those reading it might have other ideas. Privacy just doesn’t exist on social media sites and you have no way of knowing who is reading your posts. While journalists may be looking for updates on the latest celebs, potential customers or even business rivals may be monitoring your own output. If you are using social media as a marketing tool, what you say always matters – no matter how short & sweet the sentence. There’s no denying the explosion of social media over the last few years has changed the way we communicate. Being social is still a numbers game, but one which can give a false sense of reality. If you’re using social media as a way to market your business, just be sure you’re happy with everything you write. That way, you can have fun and spread the message at the same time.      

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]