Copywriting is essentially all about communication. Creating headlines, crafting copy, editing, proofreading… it’s making sure what you say counts.
But nine times out of ten, the information we need to do our job well comes directly from client themselves.
Writing copy is all well and good but it has to be exactly what client’s are looking for. Many will have very specific requirements relating to layout and style. What’s more, the thought of handing over important work to another person can be a nerve-racking experience.
If a client is concerned about any aspect of writing or editing, it’s important to discuss their fears. Sometimes all it takes is a in-depth chat to quell any worry.
Working to a time scale is also essential. If you agree on specific deadlines – stick to them. Being able to deliver quality copy on time, every time means clients can rely on you when they need you most.
That said, keeping in touch with clients will also help to forge strong working relationships. Let them know what you’re doing and how work is progressing. Sometimes all people need to know is that everything is being taken care of.
Once the work is completed, it’s always a good idea to discuss what you have done and explain the reasoning behind it. That way you can review it together with the client and share your thoughts on any changes.
Keeping clients happy isn’t rocket science – it just takes a bit of understanding. Listen to their requirements, keep in touch, give realistic deadlines and discuss your work. By concentrating on verbal communication as well as the written word, everyone should end up happy.
If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]
A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]
Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]