Words and Websites – the design divide

Having a great website can make all the difference to your business performance. For no matter what line of work you are in, people will judge you on your online presence. So it really goes without saying that a brilliant website designer is worth their weight in gold. But even if your new website has all the latest design features going, content is still a crucial factor in the overall success of your  site. In the not-so-distant past, words were very often inserted at the last minute almost as an after-thought. Having a content strategy was virtually unheard of, with designers preferring to concentrate on things like structure, layout and colour rather than copy. But here’s the thing – copywriting is an integral part of web design. And, when it’s incorporated into a great looking website, it can reap real results. Copywriting shouldn’t be seen as an add-on but as a structural necessity. After all, beauty isn’t just skin deep. Now, more and more designers, programmers and businesses are realising the importance of well-placed words. Brilliant design and great copy are the perfect partners at the best of times, but with websites it’s an ideal match.    

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]