Having a great website can make all the difference to your business performance. For no matter what line of work you are in, people will judge you on your online presence.
So it really goes without saying that a brilliant website designer is worth their weight in gold.
But even if your new website has all the latest design features going, content is still a crucial factor in the overall success of your site.
In the not-so-distant past, words were very often inserted at the last minute almost as an after-thought. Having a content strategy
was virtually unheard of, with designers preferring to concentrate on things like structure, layout and colour rather than copy.
But here’s the thing – copywriting is an integral part of web design. And, when it’s incorporated into a great looking website, it can reap real results.
Copywriting shouldn’t be seen as an add-on but as a structural necessity. After all, beauty isn’t just skin deep.
Now, more and more designers, programmers and businesses are realising the importance of well-placed words. Brilliant design and great copy are the perfect partners at the best of times, but with websites it’s an ideal match.
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