Is Your content past its ‘Sell By’ date?

Generating great content is no easy task. Any amount of blood, sweat and tears can go into newsletters, brochures and web pages to make success a certainty. Then once it’s there in black and white, it can be tempting to leave it as it is for as long as possible. The age-old ‘if it ain’t broke’ mentality can quickly set in. However, it doesn’t take long for content to date and become obsolete. What’s more, your customers will get bored with the same old copy if it isn’t revamped every now and then.  But, that’s not to say the content itself needs put in the bin.  As anyone who works in the food industry will tell you, there’s a subtle difference between ‘Sell By’ and ‘Use By’ dates. While new content CAN work miracles, sometimes all you need is a fresh approach. A new angle or a different spin on old copy can open all sorts of possibilities, breathing new life into an otherwise exhausted line of enquiry. If you’re bored with the look of your content, think twice before creating bags of new copy to replace it. Instead, analyse what you already have and think of ways to improve it.  After all, you may already have the perfect ingredients, it just may need a new recipe.      

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]