A few years ago, the term ‘content strategy
‘ wasn’t heard all that often. Instead companies tended to focus more on producing content than figuring out what to do with it.
No matter what type of business you are in, web content can be crucial. But after a few years of producing content day after day, week after week, managing it can become a full-time job.
One expert in the field of content strategy is Kristina Halvorson
, CEO of content strategy consultancy Brain Traffic
. According to Kristina, many companies make the mistake of focusing on the launch of content and then simply forget about it. Trouble is, once things are out there, they need to be managed in order for companies to help achieve their business objectives.
Having a plan in place, managing content and auditing it on a regular basis will help streamline your core message and stop it getting lost in a sea of words.
If you’re producing content on a regular basis, you should know who is in charge, what you hope to achieve from it and essentially where you see in going in the future.
Halvorson’s book Content Strategy For The Web
is a good starting point if you need to tackle the subject in a comprehensive way.
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