Web Content

Setting up your own website or looking to upgrade to a fancy new site? Then don’t whatever you do forget about the content. This may sound silly – after all, most people strive to make sure their website looks every inch the part. But after the programming has been taken care of, words can sometimes be left to fend for themselves.  If you are responsible for the wording on your site, take time to think about the exact message you want your site to convey. Once you know which direction you want to head, you’ll also have to think about the right keywords which will appear in your sparkling copy. Better still, hire a skilled copywriter to do the legwork for you. If you have a way with words, you could try yourself, but it’s worth remembering that crafting web content isn’t the same as writing for publications. By hiring a copywriter you can benefit from having a super polished site which not only looks great but sends out an accurate and detailed message to all your potential customers With professional content, your new website is sure to shine.  

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]