Blogging Benefits

Traditionally if you wanted to spread the word about your business, adverts, leaflets, brochures and even posters were highly effective. In particular, exposure in local newspapers – read by most of the local population – was an ideal way to gain more exposure. Skip forward a couple of years and blogging is at the heart of many publicity campaigns. Now it’s just not enough to have your name out there – people want to know what you do and how you do it before they make that all important call. Business blogging can really enhance your online presence. Just like local newspapers, they are an ideal way to get your message out there and let the web community know exactly what you’re up to. If you offer very specific services, chances are that someone somewhere has searched for the very same thing on Google. Linking your blog to your business and letting it do all the talking for you can also be a highly effective way of getting to know your customers too.  Regular blogging can make you more approachable if customers feels they know a little bit about you already. So why not think about creating a blog for your business and communicating with potential customers about your services and products. If you don’t have the time to write it yourself, copywriters and professional bloggers can always do the hard work for you.  

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]